Women's World Champion Archery, Encarna Garrido, became Seipasa’s corporate image. The Spanish company, specialized in the formulation, development and marketing of botanical-based solutions (biopesticides, biostimulants and fertilizers) for agriculture, has signed an agreement with Encarna Garrido to use her professioanl image so as to promote Pirecris, the new biopesticide Seipasa has just launched on the Spanish market.
Encarna Garrido has been active for almost 20 years and has achieved a brilliant career with many titles won. She has been world champion (3D mode) 6 times consecutively and also 4 times European champion (3D mode), also consecutively. Moreover, she is a 37-time Spanish champion in different modalities. Not only does this track record make her the most outstanding archer specialist in Spain, but also one of the greatest worldwide.
Pedro Peleato, CEO of Seipasa, highlighted the effectiveness and accuracy of Encarna Garrido as her two greatest qualities inspiring the Pirecris campaign. "Encarna is the person best representing the essence of our product. Archery is the quintessential image of effectiveness. You must be able to hit the given target because, otherwise, you are out. Also, Encarna is so used to competing in natural environments, which further reinforces that connection between the human being and nature”.
"Encarna Garrido is a woman who stands out for her enormous ability to excel in sports. She is a leader in every sense of the word; a champion used to winning and to fighting in pursuit of her goals," claimed Peleato.
For her part, Encarna Garrido said to be very satisfied with the final result of the campaign. "For me, it has been a pleasure to learn about Seipasa's professionalism and to become its advertising image. I think it was a brilliant idea to think of an archer as the new image for Pirecris, especially because efficacy and precision are two qualities we have in common," said the world champion.
About Pirecris
Pirecris is the new biopesticide Seipasa has just launched on the Spanish market after obtaining the phytosanitary registry (ES-00225). 100% of the Pirecris’ formulation was designed to act as active ingredient with insecticide effect. Pirecris was developed from a patented, unique and exclusive formulation. The product acts by contact, providing a knock-down effect to eliminate more than 140 species of pest insects including aphids, trips, whiteflies, caterpillars and beetles.