Seipasa, a Spanish company specialising in the development, formulation and production of bioinsecticides, biofungicides, biostimulants and fertilizers, has unveiled a new character that embodies and symbolizes the most innovative side of Furity, the technology used by the company in the development and formulation of the microbiological fungicide Fungisei.
The new character is named Furity, like the technology it brings to life. Furity is a cartoon character that represents the keys to the patented and exclusive formulation used by Seipasa in Fungisei to control high impact diseases.
To present this character, Seipasa has launched an audio-visual animation through its social media and YouTube channel. The aim of this short film is to clearly and attractively communicate to the market the value-added of Furity technology, from the molecular structure capable of protecting the micro-organism and ensuring its stability and homogeneity, to its extremely high efficacy in the fight against fungi and diseases thanks to its triple mode of action.
In addition to the audio-visual environment, the Furity character will be brought to life in other, more physical spaces through catalogues, marketing materials and promotional elements, with the aim of communicating the innovation contained in this technology patented by Seipasa.
About Furity technology
Furity represents the exclusive formulation and innovative technology used by Seipasa in the development of Fungisei biofungicide. This concept goes a step beyond its active ingredient, a highly effective strain of the microorganism Bacillus subtilis, to emphasize its chemical preservative-free liquid formulation with unique properties in terms of stability, solubility, storage conditions and ease of use.
Furity technology has allowed Seipasa to design a molecular structure capable of protecting the micro-organism and ensuring the stability and homogeneity of the active ingredient. It resists in all conditions thanks to its ability to adapt and, when the time is right, it unleashes all its strength, energy and ability to act.
In addition, Seipasa has applied a high purity technology that allows it to identify the spores of the micro-organism and formulate an end product in a pure and uncontaminated form, guaranteeing its homogeneous concentration.