Seipasa, the Spanish company specialised in the development and formulation of bioinsecticides, biofungicides and biostimulants, presents its campaign that pays tribute to farmers and thanks them for their effort and sacrifice during the pandemic.
Under the title ‘Together we are going to nurture 2021’, this initiative launches a call for optimism and hope for the new year that is about to begin. The centrepiece of the campaign is a video that features a moving story about a farming family and their effort to send a message of encouragement and gratitude to all of their colleagues and to recall those who have passed during the pandemic.
For Seipasa's Communications Manager, Carlos Muñoz, the campaign slogan, 'Together we are going to nurture 2021' comes to life in the video, as one more character, and expresses certain values that are inherent to the farming culture. "It is about working together, about having the drive and enthusiasm to move forward and, above all, about cultivating and nurturing, which consists of working on a project with hope but without the certainty of how the harvest will turn out. It is a metaphor of humankind's efforts to overcome the pandemic and a message about the core values in farming culture: working today with hope for the tomorrow ", Carlos Muñoz added.
Tribute to farmers
Seipasa's Communications Manager explained that the campaign aims to "reach out to the hearts of the great family in the agricultural sector, acknowledging the essential work of farmers during the crisis, producing food and sustaining economic activity under very difficult conditions".
He went on to point out that the values of agriculture and rural life are, on many occasions, an invisible friend for society. "Everyone knows just how essential they are, but nobody pays much attention to them until a situation like the current one brings things into sharp focus. For us, the reward is that there will be people out there who will embrace this message, and this is our way of contributing to highlighting the invaluable work of farmers".