Seipasa will transform its booth at Fruit Attraction into a large television set

October 15, 2019

Seipasa, the Spanish company specialising in the development and formulation of biopesticides, biostimulants and fertilizers for agriculture, will present 'Talking about sustainability and cost-efficiency' at Fruit Attraction 2019. This is a collection of dialogues about the trends and challenges of global agriculture that will involve experts and professionals from the sector through their point of view.

To this end, Seipasa will transform its booth into a large television set where each of the dialogues will be broadcast live. Visitors will be able to follow its development through the screens installed in the booth. 

After Fruit Attraction, Seipasa will edit a monographic audiovisual series of several chapters with the conclusions of each of the dialogues. The series will be published on Seipasa's Youtube channel and on social media networks.

The dialogues will be divided into themes (market trends, international regulation, agri-food chain, technological adaptation, etc.) and will adopt the format of a panel discussion moderated by a specialist from the company. The timetable and title of each of the panel discussions is as follows:

Tuesday 22 October:
- 12:00h - 12:30h.- Agribusiness: how to survive in a fast-moving market.
- 13:00h - 13:30h.- Marketing for the new generation of consumers.
- 16:00h - 16:30h.- Media: new channels for the same message.

Wednesday 23 October:
- 11:00h - 11:30h.- The value chain: today's challenges for the agriculture of the future.
- 12:00h - 12:30h.- Technique and technology: the challenges of adaptation.
- 13:00h - 13:30h.- Agriculture: a vision towards 2050.

For Juan Manuel López, Chief Marketing Officer of Seipasa, the objective of this action is to take the pulse of the industry and build a collective analysis of the challenges that will transform agriculture over the next 10 years

"Fruit Attraction is a pole of attraction for the entire fruit and vegetable sector at an international level. We want to take advantage of this event, and the confluence of the multiple points of view that converge in it, to enrich the analysis of all the changes that are going to take place in the short and medium term, and how companies should respond to them", López has assured.

'Talking about sustainability and cost-efficiency' will be held on 22 and 23 October at Seipasa’s booth in Fruit Attraction (7D12 in Pavilion 7).